Integrate Social Intelligence into Your Applications

In addition to the millions of data sources contained in ConsumerBase, NetBase’s social intelligence warehouse, you may have access to your own forum content or other public social media feeds. These sources contain a wealth of customer likes and dislikes, emotions, preferences, and behaviors.

You may also have years of internal information at your disposal. Your surveys, call center transcripts, chat sessions, interview notes, and other data all contain valuable information you can tap into when making decisions – if you can find the patterns in what people are saying.

NetBase APIs make it easy for you to utilize the NetBase social intelligence platform capabilities—sentiment analysis as well as analysis of opinions, emotions, and behaviors—as cloud-based web services. With the Document API, you provide your data via a secure API, and we use our platform to read, understand, and categorize every sentence according to the sentiments, emotions, and key ideas that customers have expressed. With the Query API, you can tap into the social media posts processed in ConsumerBase to integrate social intelligence into other operational or analytic applications. You can access the “sound bites” associated with posts as well as sentiment, preferences, emotions, behaviors, author profiles, and summary statistics.

NetBase APIs use a standards-based approach that:

• Automates and simplifies the process of integrating customer insights and analysis into your existing applications
• Gives you flexibility to customize the business logic and presentation layer according to your needs
• Brings deep, accurate customer insights to your business users at a very reasonable cost

We’re Here to Help

NetBase offers a range of services to help you implement our APIs successfully. We are here to work with you throughout the life of your implementation, starting with your proof-of-concept and continuing through implementation and ongoing post-implementation support.