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REAL-TIME CRISIS MANAGEMENT: MEASURE PR EFFECTIVENESS

MEASURE PR EFFECTIVENESS IN RESPONDING TO THE CRISIS

Whether managing a crisis or promoting a positive story about your brand, customer experience management is your pivot point. It delivers a unified approach to analyzing and measuring the impact of a speedy response, and it tracks changing brand sentiment. Without it, you are falling short when it comes to assessing public relations’ effectiveness at managing the situation through the eyes of your customers. And the customer viewpoint is everything.

TRACK CHANGES WITH YOUR BRAND AND CATEGORY

Monitor shifts in brand and industry customer experience data, with social media analytics. And measure the effectiveness of your Public Relations strategies and crisis management efforts.

MEASURE THE IMPACT OF BRAND INTERVENTION TO THE CRISIS

Analyze and track the impact of brand intervention before, during, and after a crisis. Compare it to historical benchmarks for lessons learned and to be sure things have returned to normal.

SEE HOW YOU HAVE INFLUENCED DETRACTORS

Turn dissatisfied customers into loyal promoters and brand advocates. Measure your influence with brand detractors to see how your message is resonating and changing – and why.

KEEP EXECUTIVE STAKEHOLDERS INFORMED

Regularly share your findings and recommendations with executive leadership. Develop a complete and unified view of your customers to share the successes you’ve had with improving brand satisfaction and loyalty and using social media analytics to avert or minimize crises.

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