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Content Type: Success Stories
Topic: Best Practice, Content Marketing, Customer Support, Global, Innovation, Language, Market Insights, Marketing Campaigns, Marketing Effectiveness, Product and Solutions, Social Analytics, Thought Leadership, Use Case
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Success Stories

TACO BELL’S MICRO-TARGETING GETS MACRO RESULTS

Taco Bell planned a big marketing push for its new mobile ordering app on owned social channels, but wanted to extend reach to greater millennial audiences. Using NetBase Audience 3D, the company built an audience of fans and identified key indicators of people most likely to install and order through the app.
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Success Stories

7-ELEVEN BUILDS A BLUEPRINT FOR CAMPAIGN SUCCESS

7-Eleven, Inc. wanted to showcase its new mobile app, but the campaign would be competing with the buzz of another big marketing event. To develop the strongest possible messaging, the company used NetBase Audience 3D to discover these unique traits and habits of loyal customers such as what they love to eat, how they communicate, and what sparks their interest.
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7-ELEVEN FINDS LOYAL FANS TO DRIVE ENGAGEMENT

7-Eleven, Inc. wanted to launch a brand new Slurpee flavor to the fans who were most likely to enjoy it, but realized it would be a challenge to reach these people. Using NetBase Audience 3D, the company identified a unique audience of passionate fans and developed messaging just for them. The targeted campaign helped identify 3 million users and doubled the engagement rate of prior campaigns.
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Success Stories

SOCIAL ANALYTICS SHAPE PR STRATEGIES AND INFORM RECOMMENDATIONS

PR agencies have always used traditional research, experience, good business judgment and best practices as the basis for recommendations they make to clients on communication strategies. Now, agencies like Spong of Minneapolis are adding data and insights from social media analysis as a means of shaping and validating those recommendations.
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BEAM ANALYZES AND OPTIMIZES IMPACT OF SOCIAL CONTENT WITH NETBASE

Beam is a social business by nature—many of the occasions where people consume Beam spirits are social gatherings. For that reason, much of the conversation about its products takes place online, so following and participating in that conversation is important for the company to stay in touch with the voice of the consumer and understand the reaction to content, campaigns and brand identity.
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MCCANN ALWAYS ON PARTNERS WITH NETBASE TO OPERATIONALIZE SOCIAL INTELLIGENCE

In March of 2012, McCann New York launched an emergent content practice called McCann Always On to compliment its core brand building capability. As the world’s largest advertising agency network, McCann has been stewarding the world’s largest brands for over 100 years.
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USING SOCIAL INSIGHTS TO INNOVATE A “HANZ”-ON ALTERNATIVE TO LEGO

Lassen Innovation dedicates itself to constant innovation and invention, developing and launching hundreds of new technologies and boasting over 30 patents. The company has found, however, that 80% of new consumer products fail in the marketplace when they rely exclusively on conventional methodologies to understand the consumer perspective.
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