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Webinars

AUDIENCE INSIGHTS YOU MUST INVESTIGATE

Watch this webinar to learn about a proven solution and best practices that top global brands use to understand your audience, drive real value, and make your marketing more successful.
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Webinars

WHAT EVERY MARKETER SHOULD KNOW ABOUT SOCIAL AUDIENCE ENGAGEMENT: USING SOCIAL DATA TO CREATE TRULY CUSTOMER-CENTRIC CONTENT

Join this webinar to learn about a new innovation, NetBase Audience 3D™, that gives you the entire, dimensional social story and a profound understanding of your audience to drive real value.
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Webinars

TARGETING BEYOND DEMOGRAPHICS: USING SOCIAL DATA TO CREATE TRULY CUSTOMER-CENTRIC CONTENT

Audience data experts from Internet Marketing Inc. and NetBase will discuss the future of marketing in a social data-driven world. They will reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation.
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Webinars

SMART BRANDS GO BEYOND DEMOGRAPHICS – STARWARS™ IS THE PROOF

As you know, delivering relevant, personalized content has always been a goal of marketers. The ability to create completely custom audiences using psychographics and behaviors in addition to demographics provides more dimensional knowledge for marketers.Never before has technology enabled brands to have an unprecedented view into an audience and connect with them in authentic ways to drive real business value.
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Webinars

MILLENNIALS & SOCIAL: HOW TACO BELL REACHED MILLIONS WITH MOBILE APP LAUNCH

Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
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Success Stories

7-ELEVEN BUILDS A BLUEPRINT FOR CAMPAIGN SUCCESS

7-Eleven, Inc. wanted to showcase its new mobile app, but the campaign would be competing with the buzz of another big marketing event. To develop the strongest possible messaging, the company used NetBase Audience 3D to discover these unique traits and habits of loyal customers such as what they love to eat, how they communicate, and what sparks their interest.
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Success Stories

7-ELEVEN FINDS LOYAL FANS TO DRIVE ENGAGEMENT

7-Eleven, Inc. wanted to launch a brand new Slurpee flavor to the fans who were most likely to enjoy it, but realized it would be a challenge to reach these people. Using NetBase Audience 3D, the company identified a unique audience of passionate fans and developed messaging just for them. The targeted campaign helped identify 3 million users and doubled the engagement rate of prior campaigns.
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