When I was a kid, there was always a lot of talk about global warming, but I had no idea that this warming would make everything so cold. I’ve spent a few days in Vegas during the last two weeks and had the opportunity to moderate a panel including Caesars Entertainment’s Eric Petersen, who shared a picture of the Caesars fountains frozen outside of the hotel! Even sunny California has been cold – my neighbor has been shrouding their trees in blankets to keep them warm. And the whole time it was that cool here, my sister in Boston told me it was a mild 61 degrees for them…so I guess global warming is just turning us all on our heads. The January 26th installment of the Wall Street Journal Sentiment Tracker covered this cold snap and found that 66% of Facebook and Twitter users hate the cold, while 3% cracked jokes. Personally, I hate being cold but I find it fascinating that a whole 31% of online users love it; maybe they’re like my dad, who loves to bundle up under thick, warm blankets. I decided to dig into the “Love It” category and see what’s driving the passion for these frigid temperatures:
I love winter. Amazing cold weather.
Love taking long showers. In the cold weather. Love it love it. :y.
Loving this cold weather. Hating that I can’t be on a mountain to enjoy it…
So, what do you think? I head off to New York tomorrow for the Women’s Wear Daily Digital Conference, so I’ll be packing for snow! Drop me a line if you’ll also be at WWD!
Lisa Joy Rosner
The Brand Passion Index, other cool ConsumerBase insights, and thoughts on understanding the social media universe from Lisa Joy Rosner, NetBase CMO.
