Today is Cinco de Mayo, a day to commemorate a huge victory for the Mexican army against the French in the 19th century and a day to celebrate Mexican heritage and pride. However, it is also a great day (or excuse) to indulge in burritos, tequila, chips and of course – my favorite – guacamole.
If you and your coworkers are anything like the NetBase team, I am sure many will be heading out for a Mexican food and drinks for this Thursday’s happy hour, so I thought it would be the perfect time to see what the Insight Workbench could surface about these popular food chains: Chipotle, Chevy’s, Baja Fresh, Qdoba, Taco Bell, El Torito and Del Taco.
In this graphic, the amount of chatter about a brand is indicated by the size of the bubble, while the placement of the bubble shows both the sentiment and passion intensity.
Workbench revealed that when it comes to a Mexican fiesta, Chipotle has won the hearts and stomachs of many social media users; the chain lauded for its huge and tasty burritos generated 42% of the overall chatter and a love score of 65. This certainly rang true for our office – we have a Chipotle right around the corner and you can catch NetBasers there more often than not.
Taco Bell, a NetBase customer, dominated the overall conversation, with 55% of the chatter, and online consumers raved about the great 5 layer tacos and even greater prices found at the Mexican fast food giant.
And while El Torito had less than 1% of the overall chatter, I identify with the still-impressive love score of 64 that it inspired. I don’t get there often since I’ve been blessed with a master chef of a husband, but I’m a total sucker for the pepito Caesar dressing, and it seems I’m not alone.
So where will you be headed with sombrero in place and Corona in hand? Have a happy Cinco de Mayo, and let me know how you’ll be celebrating this year – everyone who comments today gets a FREE Taco Bell gift card from yours truly