I can’t remember if my son’s first love was Mickey Mouse or Yoda, but they were in very close proximity to each other. Couple that with the fact that my husband has over 250 Star Wars books in the house, and you can see that I am no stranger to the fan frenzy that comes with Disney and Star Wars alike. So, you can imagine the state of my house when it was announced that George Lucas sold Lucasfilm to Disney this past week for the staggering sum of $4.05 billion (yeah, that’s a “b”) and that three more Star Wars movies were in the works. Having already witnessed my son and husband’s sheer joy, I was excited to see what social media had to say – and the November 3rd installment of the Wall Street Journal Sentiment Tracker delivered, analyzing over 4,000 conversations on Facebook and Twitter. 33% of the conversations showed that social media users are excited about the franchise’s move, while 31% are distressed, 29% commented on the vast sum of money and Lucas’ plans to donate it to charity, and 7% cracked jokes. Check out some more of the jokes:
RT @therealcliffyb: Brace yourselves. The Disney-Lucas memes are coming.
What do you think about this pricey acquisition?? Let me know!
Lisa Joy Rosner
The Brand Passion Index, other cool ConsumerBase insights, and thoughts on understanding the social media universe from Lisa Joy Rosner, NetBase CMO.
