While in my family there is some DNA for physics – my Uncle Joel has a PhD’s in nuclear physics, and my cousin David is a physics teacher (who BTW exclaimed “Hurray! This means we understand 4% of the universe!”) – those genes definitely did not find their way into my body. So when the news that the Higgs Boson particle had been discovered hit this past week, they could both relate and I am still a bit in the dark. However, the July 7th installment of the Wall Street Journal Sentiment Tracker focused on the social media response to the news, and turns out I wasn’t the only one confused. 16% thought the news went right over their heads, 60% were excited, 7% cracked jokes and 17% made commentary on the Comic Sans font used during the announcement. As a marketer, I have an acute appreciation for how much the little details matter in a presentation, so I have to laugh at (yet “get”) those who focused on the font at what is being hailed as a game-changing stride in our understanding of the universe. Check out some of the jokes that also made me laugh below:
Higgs Boson walks up to a girl in a bar. “Do you find me attractive?”
What’d you think of the news? Did you understand it? If so, please leave me some clues in the comments…
Lisa Joy Rosner
The Brand Passion Index, other cool ConsumerBase insights, and thoughts on understanding the social media universe from Lisa Joy Rosner, NetBase CMO.
