Last week, I had the pleasure of meeting with Rachael King, an extraordinary journalist from Bloomberg BusinessWeek, who has been working on a story on sentiment analysis. Thanks to Seth Grimes of Alta Plana, Rachael and I got the chance to sit down and talk about everything from NetBase to diapers, beer, and iPads.
Being the roving reporter that she is, Rachael asked for a custom Brand Passion Index on the big tech companies about which Bloomberg routinely writes. Our eclectic conversation resulted in this interview talking about Brand Passion:
See also this slide show showing you the passion levels the social media world has for 10 technology companies.
Great working with you, Rachael!
Lisa Joy Rosner
The Brand Passion Index, other cool ConsumerBase insights, and thoughts on understanding the social media universe from Lisa Joy Rosner, NetBase CMO.
Hi Lisa -I remember you from ARF, tho we didn’t really speak much, only that you tagged me with the passion index card! loved your Bloomberg interview. it gives a very clear and precise picture of the value of the Netbase tool. Prior to listening to your interview I replayed Paul’s Jan weigh loss study webinar. Doing a bit of homework before speaking with Paul Thurs. Look forward to meeting you again when I’m in MV in May.
Cheers,
Candida
Hi Candida – Thank you so much for the comment, I’m so glad you enjoyed the interview. It was great to meet you at ARF, I look forward to spending some more time with you in May.
Warm Regards,
Lisa Joy