Last week, I had the pleasure of meeting with Rachael King, an extraordinary journalist from Bloomberg BusinessWeek, who has been working on a story on sentiment analysis. Thanks to Seth Grimes of Alta Plana, Rachael and I got the chance to sit down and talk about everything from NetBase to diapers, beer, and iPads.
Being the roving reporter that she is, Rachael asked for a custom Brand Passion Index on the big tech companies about which Bloomberg routinely writes. Our eclectic conversation resulted in this interview talking about Brand Passion:
See also this slide show showing you the passion levels the social media world has for 10 technology companies.
Great working with you, Rachael!