Would you believe HR has never had it better? Technology has given it access to huge applicant pools, making it easier to find the most talented candidates, and provide them with high-quality training once they are hired. Global payroll has become routine. HR operations have become so efficient in the last five years that they now driving those efficiencies throughout entire organizations.

Say what, didn’t get that memo? It is because HR still has an image problem, not a usefulness problem. What HR needs today is an extreme makeover to highlight the enormous across-the-board advances, rather than prolonging HR’s error-prone, lazy, and bureaucratic rep it has been given.

We reviewed over 2B impressions from online conversations including more than 400K mentions of HR in blogs, news articles, and social networks. The results: HR appears to be a hot topic but not necessarily led by an overly passionate group (Passion Intensity score: 30 and overall Net Sentiment score: 57). One of my life quotes is with every negative there is a positive. We explore the top 5 things we love and 5 things we don’t like about HR.

Written with Ray Rivera and Tammie Eldridge

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Todd Wilms

Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP’s 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world’s best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.

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Todd Wilms On October - 17 - 2012

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Authors

  • Jens Tellefsen
    Jens Tellefsen
    VP of Product Management
  • Lisa Joy Rosner
    Lisa Joy Rosner
    Chief Marketing Officer
  • Michael Osofsky
    Michael Osofsky
    Chief Innovation Officer
  • Peter Caswell
    Peter Caswell
    Chief Executive Officer