Instantly Understand and React to the Social Voice
To win in the social media economy, you need to be able to understand issues and trends as soon as they unfold and react in the moment. The NetBase social intelligence platform gives your marketing team the accurate, trusted, and timely data they need to monitor, understand, react, engage and publish at the speed of social – through both owned and earned channels.
The NetBase social intelligence platform consists of:
- Composable application technology: power users quickly create interactive dashboards for specific users and defined processes for social media monitoring, analysis, engagement and publishing.
- Social data on tap: ConsumerBase, our social intelligence warehouse, contains conversations from more than 165 million global sources—cleaned, processed, normalized, and organized as structured insights. You can query any topic and access one year’s worth of these insights on day one.
- The most accurate natural language processing (NLP): A high-precision engine combines our own natural language processing technology with text analytics and machine learning to read and categorize each one of the posts captured in ConsumerBase according to the sentiment, passion, opinions, emotions, and behaviors that customers have expressed
- Standards-based APIs: integrate NetBase-processed social media posts, related insights, and summary statistics into enterprise workflow processes and applications
Designed to operate at Internet scale, the NetBase social intelligence platform processes tens of thousands of sentences per minute, 24×7.