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Insight Delivered

NetBase Insight Discovery Tools

Why are fifty of the largest companies in the world using NetBase solutions to get insights about their brands? Because NetBase offers the smartest, fastest, cheapest tool available for understanding consumer opinion, emotion, and behavior online.

With a simple browser and a password, NetBase customers have on-demand access to a full year’s worth of social media commentary representing billions of conversations from more than 75 million sources, from blogs to Facebook to Twitter. Our state-of-the-art natural language processing (NLP) engine has already read and indexed all of the sentences so you can get real-time results any time of the day or night without any advance setup.

Other tools for social media analysis, primarily based on keyword-matching, are less than 50% accurate. ConsumerBase delivers near 90% accuracy. Our NLP engine understands full sentences and automatically organizes brand-related chatter in social media content to answer the questions that matter to your business.

NetBase insight discovery tools are changing the way that business leaders understand consumers. They surface actionable information that helps you:

"Users of ConsumerBase not only discover what is being said about their products, but have also found new ways customers choose to use them...this feedback proves invaluable to both marketing messages and new product design."

Robert Scoble

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