Next-Generation Enterprises Are Running C2B

Before social media, enterprises crafted their corporate messaging from the inside out—the typical B2C or B2B models. But today, no matter what kind of business you are in, your customers are engaging in social media. More than two-thirds of the world’s Internet users are going online to exchange their views on a wide range of topics. They talk about brands, companies, products, services, and their online or physical-world experiences. Social media has given customers a direct voice back into enterprises—and an opportunity for enterprises to better serve their markets. And it is incumbent upon you to interact with them.

To innovate, compete, and succeed in this new world, global corporations need to adopt a customer-to-business (C2B) strategy and approach that drives efficiency and responsiveness in their business-to-consumer (B2C) and business-to-business (B2B) operations. They need to assimilate information about customers and markets from the outside in, rather than from the inside out. NetBase social media insight and analysis solutions make this transformation possible.

To learn more about C2B, read: Why Your Enterprise Needs to Run C2B.

Social media contains a wealth of useful information hidden in the millions of conversations occurring online throughout the day—what customers need, want, and feel. In social media, positive news travels fast and negative news travels faster. Tapping into this continuous and ever-growing stream of information, NetBase solutions deliver the social intelligence you need to:

• Listen carefully to your customers
• Understand their wants and needs clearly and faster than ever before
• Act confidently to gain competitive advantage

NetBase solutions, built on the most advanced natural language processing (NLP) engine, span a variety of customer-focused business functions:

• Market Researchers have a fast, reliable way to understand markets and customers, analyze and compare their passion, and generate deep insights that answer stakeholders’ “why” questions using netnography and other new social media market research techniques.
• Marketing and Advertising Executives can quickly incorporate sentiment analysis and relevant social insights into brand, competitive, and campaign tracking activities so that they can gather instant competitive intelligence and measure marketing or advertising effectiveness.
• Public Relations Teams can go beyond social listening to accurate sentiment analysis, an understanding the reasons behind spikes in positive or negative sentiment, and the ability to proactively monitor social media and respond quickly to avoid PR nightmares.
• Product Innovation Professionals can tap into the social voice to provide new insights into customer needs and desires and identify emerging trends to accelerate innovation and new product introductions.