12 Ways NetBase Makes Social Insight Actionable For You
In this age of social media, you can instantly know what your customers are thinking — because they are talking about it online. With a real-time view of these billions of conversations occurring and instant perspective from more than one year of historical commentary, NetBase enterprise social intelligence offers 12 simple and smart ways to help you understand your customers and then take action to improve your performance on critical business objectives:
- Brand analysis: Measure and manage brand health in real-time by understanding the influencing factors
- Campaign tracking: Make faster course corrections by monitoring and measuring social media conversations prior to, during, and after the launch of a PR or marketing campaign
- Product launch: Improve new product launch success by proactively monitoring and measuring social media conversations prior to, during, and after the launch
- Influencer ranking: Single out the people who influence your brand from hundreds of millions of posts, understand what those people are saying, and engage with them intelligently
- Digital channel intelligence: Drive higher engagement on Facebook and other digital channels with a comprehensive, real-time picture of what’s happening and predictive, actionable metrics
- Purchase intent: Isolate social conversations indicating purchase intent and hone in on key drivers and decision factors to drive sales
- Customer care: Identify social conversations about ownership experience to proactively solve problems and engage customers
- Risk management: Discover and track issues or potential crises that could damage your brand in order to mitigate financial and brand risks
- Competitive intelligence: Compare awareness, perception, sentiment, and passion across brands—just as if you were seeing your competitors’ market research data—so you can increase your market share
- Partner monitoring: Monitor and measure the social reputation of key business partners as well as the linkage to your brand to improve your strategy
- Category analysis: Drive more effective brand positioning by understanding broad themes around customer perceptions in your category
- Product innovation: Find new product ideas faster by surfacing usage patterns and unmet needs from commentary on the social web to innovate faster
Regardless of which way you tap into your customers’ minds and put enterprise social intelligence to use for your business, NetBase brings you faster, more reliable, and more actionable information with:
- Best-practice business templates based on composable application technology
- Reusable topics that can be immediately applied to new dashboards or applications
- High-precision natural language processing (NLP)
- Instant access to high-quality content captured in the NetBase enterprise social intelligence platform
- Standards-based APIs that simplify access from third-party or partner applications
- Comprehensive services that guide you down your path to rapid time-to-value and long-term success
