Digital Channel Intelligence
Get the Insights You’ve Been Missing from Facebook and Other Digital Channels
Most brands are investing significant resources in content marketing and social community management – whether through brand pages on Facebook, Google+, Twitter, YouTube, Pinterest, or on their own web properties. However, the metrics available to measure the impact of content marketing and related social media engagement—views, “likes,” shares, comments, and combined measures such as People Talking About This (PTAT)—provide little guidance as to why a particular digital strategy or post worked or missed the mark. In addition to these social metrics, digital marketers and social strategists need intelligence that is actionable and that guides them to future success.
Get meaningful social analytics that tell you what is resonating and are predictive of market success
The NetBase Digital Channel Intelligence (DCI) solution gives you a comprehensive, real-time picture of what’s happening on your fan pages and other digital properties. It can also show you what people are saying on your competitors’ pages. Much more than after-the-fact analytics that measure engagement from the volume of comments and “likes,” the NetBase DCI solution provides actionable metrics and smart insights on the sentiment and brand passion drivers all the way down to the level of individual posts.
By knowing which topics and tactics really resonate with your customers, you can:
- Generate the deep brand passion and loyalty that lead to higher sales
- Capitalize on more opportunities to drive revenue through your digital properties
- Save money for your business by guiding your investments in the right campaigns
Measure success based on proven predictive measures of brand loyalty and sales
With the NetBase’s solution, you can measure not only digital activity (“likes,” comments, shares, etc.) but also net sentiment and passion metrics—which are proven predictive measures of brand loyalty and sales. You can report confidently with highly accurate sentiment analysis, built on our high-precision natural language processing technology. Identify key influencers and understand their demographics, potential reach, sentiment expressed, and passion levels, without manually analyzing every post. Customize our dashboards to track the Key Performance Indicators (KPIs) that make the most sense for your company and your digital strategy.
Know what is happening in minutes, not days
Unlike other fan page analysis solutions, taps into real-time stream of social data captured from your digital properties.
Automatically benchmark against your competitors
Utilize our built-in dashboards and reports that compare your brand’s metrics to competitors. In addition to understanding the competitive picture today, you can instantly access up to one year of social data to view trends in a historical context.
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