Socially Intelligent Marketing Has Arrived

With the velocity and unpredictability of business today, marketers can’t afford to miss the mark. They need to be able to prove that their campaigns are working effectively and change course quickly when messaging isn’t having its desired impact.

A new information source has emerged that can help marketers meet these goals: the Social Web. The challenge for marketers is to make social media data actionable: to find the small fraction of commentary that’s useful to them and to accurately gauge customer sentiment on a broad scale. That’s where NetBase solutions help.

NetBase: Understand your Brand Health by Monitoring the Social Pulse

NetBase Social Insight & Analysis solutions give marketing teams a fast, reliable way to incorporate the social voice into brand and campaign tracking activities. Built on the most advanced natural language processing (NLP) engine, our solutions help you listen to what your customers are saying on the Social Web, understand them, and act confidently to improve your social media P&L.

With NetBase solutions, marketers get comprehensive sentiment analysis plus a deeper understanding of customer opinions, passions and behaviors. They can:

• Accurately track social brand health on an ongoing basis. Unlike traditional listening solutions that require a significant amount of manual effort to measure brand attributes, NetBase provides a comprehensive set of brand health metrics in near real-time: buzz, net sentiment, share of voice, passion level, key brand attributes, and competitive benchmarking are all available through automated reports. To see how social brand health applies to real-world business problems, read the analysis of Netflix on our blog.
• Measure the impact of key messages in the market with reports that measure changes in key conversation drivers over time. See our blog to learn more about how the Wall Street Journal uses NetBase for its weekly sentiment tracker report.
• Demonstrate the impact of key marketing campaigns.
• Identify market trends and “hot topics” months faster and much more accurately than with other research methods. See how the Wall Street Journal uses NetBase solutions for its sentiment tracker.
• Keep a close watch on competition with quick comparative intelligence on competing brands. See our Brand Passion Index in action on the NetBase blog.
• Correlate social brand insights with other internal marketing and sales metrics for better intelligence on brands, competition and campaigns.

Take advantage of NetBase to:

• Increase speed and agility. When the social voice tells you immediately where your campaigns are succeeding and why they are struggling, you can make the course corrections that improve return on marketing spend.
• Monitor brand and campaign health more frequently. Traditional brand tracking typically takes a minimum of six to eight weeks, while first-generation social brand tracking studies typically take up to four weeks. NetBase clients are able to track social brand health continuously after only a few days of setup.
• Do more with your existing budget and resources. NetBase solutions automatically normalize and structure social media commentary into useful categories and metrics. Instead of manually sorting through thousands of comments, your resources are available to work on improving campaigns.

Expand your market reach and keep your finger on the Social Pulse! Contact us to learn more.