Put Social Customers on Your Product Development Team

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Finding the right new product ideas can be very elusive – at the same time that business stakeholders expect them to come faster and faster. You want to be able to tap into the largest repository of customer behavior and product ideas ever created: the Social Web.

Product ideation in social media offers the potential access to millions of customer wants, needs, opinions, ideas, emotions, and behaviors—freely shared at an ever-faster rate. For example, our Twitter Firehose option provides real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average—in addition to the millions of other sources we track. However, a large fraction of this commentary is not useful, and it’s difficult to get to the bottom of what’s being said without a way to de-duplicate, filter out spam, categorize, and analyze quickly.

Find the few insightful ideas that lead to successful innovation

You now have a fast, reliable way to understand your customers across the globe and surface the nuggets of innovation insights hidden within billions of social media posts.

NetBase accelerates product innovation by helping you:

• Find new ideas faster, with research cycles that take days instead of months
• Gain a first-mover competitive advantage by quickly responding to customer ideas and interests
• Save time, money and resources with automated structuring of social media commentary.
• Get answers to questions that you could not previously investigate

Natural language processing makes our social media analysis faster

Instead of manually categorizing thousands of comments, analysts can focus on finding meaning in data. Learn more about our “secret sauce,” a high-precision natural language processing (NLP) engine.