Put Smart Customers on Your Product Development Team

Your business stakeholders are demanding that you operate at an unprecedented speed. But finding the right new product ideas can be like looking for a needle in a haystack. You want to be able to tap into the largest repository of customer behavior and product ideas ever created: the social web.

For the first time ever, the social web gives you access to millions of customer wants, needs, opinions, ideas, emotions, and behaviors—freely shared at an ever-faster rate. For example, our Twitter Firehose option provides real-time access to Twitter’s complete data stream—more than 250 million tweets per day on average—in addition to the millions of other sources we track.

However, a large fraction of this commentary is not useful. And a diverse range of language, slang, misspellings, and sarcasm makes it difficult to get to the bottom of what’s being said and to find the few insightful ideas that lead you to new product success.

NetBase: Your Social Media Insight Discovery Solution 

NetBase solutions give product innovation professionals a fast, reliable way to understand their customers and surface the nuggets of innovation insights hidden within billions of social media posts. NetBase helps you:

• Uncover new clues about your customers’ wants and impressions.
• Expose valuable customer suggestions and unmet needs.
• Identify untapped audiences or novel product uses.

NetBase accelerates innovation and new product introductions:

• Find new ideas faster. Traditional research typically takes a minimum of six to eight weeks, while first-generation approaches to social media analysis typically take up to four weeks. NetBase clients have been able to get the answers they need in a matter of days.
• Gain a first-mover competitive advantage by responding faster to customer ideas and interests.
• Save time, money and resources NetBase solutions automate the process of normalizing and structuring social media commentary. Instead of manually categorizing thousands of comments, your analysts can focus on finding meaning in the data.
• Get answers to questions that you could not previously investigate. Every business has a set of nagging “why” questions for which they cannot justify the spending required for traditional research. NetBase gives you a quick way to get those answers.

NetBase in Action

A leading CPG company created key messaging and packaging (ingredients, warnings, and contents) for a new product using comments on Facebook and in forums about the product category and about existing products. The product launched to $100 million in first-year sales.

Put the social voice to work in your product innovation processes. Contact us to learn more.