A New Era of Personalized Selling
Social media is full of clues about your customers’ purchase intent. People are talking about their wants and needs, expressing dissatisfaction with products they currently own, signaling that they are ready for a purchase, and even sharing their buying criteria with friends and strangers. But how do marketing and sales teams isolate the key conversations and know when and how to engage with customers?
NetBase finds the people who are ready to purchase and tells you why
By applying NetBase enterprise social intelligence to purchase intent, you can take your marketing and sales efforts to the next level. You can increase lead volumes, improve close rates and sales projections, and drive new revenue streams by:
- Surfacing social conversations that indicate purchase intent
- Putting a spotlight on purchase drivers, buying habits, decision criteria, customer demographics, and much more
- Tracking the conversations of “warm” leads until clear purchase intent emerges, particularly your “social VIPs”—people with many followers or perhaps high Klout scores
- Driving smart social engagement that takes into account a potential customer’s social history
NetBase is different because we understand
Most social lead generation tools rely primarily on brand mentions to assess intent. NetBase is different because its high-precision natural language processing (NLP) engine actually understands what people are saying. As a result, we can detect the subtle signals that other solutions won’t detect – and engage with potential customers at the right time, when they’re ready to listen. And our services team can help you fine-tune these signals to your product or service category.
See how purchase signals are much more than brand names
NetBase integrates with best-of-breed social engagement and social media management system (SMMS) partners, including Media Funnel and SAP Social Customer Engagement OnDemand, to provide a comprehensive solution for proactively monitoring conversations and intelligently engaging with buyers.