Brand Analysis in the Social Customer World

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Every day, you run your business based on your key performance indicators (KPIs). Given that social media is where customers are having the most conversations about your brand, you need to have a way to measure and manage your social brand health in real-time. Both brand managers and executives need a simple view of these metrics—on awareness, perception, sentiment, and brand passion—and a way to understand what is driving any changes to them.

Take control of your brand in social media

We make it easy to measure and manage social brand health in real-time, so you can:

• Anticipate and accelerate responses to brand threats and opportunities
• Make better decisions about campaigns and brand extensions with a clear picture of the key factors influencing your brand’s health
• Combat price pressures by knowing what motivates your brand loyalists
• Innovate confidently by knowing your customers’ needs

NetBase Brand Analysis is much more than a social brand measurement tool. It combines:

• Best-practice business templates that were designed with input from the world’s best brands and agencies
• Accurate sentiment analysis computed by NetBase’s high-precision natural language processing (NLP) engine
• Instant access to deep social media analysis so that you can answer every “why” question that comes up, without waiting weeks for data collection
• The ability to see a full view of your brand including partners, sponsorships, competitors, and the effects of broader category trends
• Services that address the process and cultural requirements of social brand analysis