Proactive Marketing Campaign Measurement and Optimization

If your marketing team is like most, you must not only run an ever-growing number of campaigns to satisfy the social customer but also plan, execute, and optimize over shorter campaign durations. You need better tools to quickly measure campaign reach, response, and sentiment. And you must understand how to speak your customers’ language and what actions will drive higher revenue.

NetBase puts the social voice to work for you

Tracking campaigns with NetBase brings real-time social media monitoring and measurement together and instant analytics showing how each campaign is succeeding and where it could be improved. With a clear view of the social response, you can:

• Make smarter decisions about campaign content
• Course correct to increase campaign success and resulting revenue
• Increase campaign reach by identifying key influencers and prospects
• Measure overall campaign impact

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Campaign tracking that’s fast and easy

You can get up and running quickly by using our best-practice business templates, which were designed with input from several the world’s best brands and agencies. Our services team is there to help you every step of the way. Our high-precision natural language processing (NLP) engine not only gives you confidence in the accuracy of our sentiment analysis but also makes it possible to:

• Look separately at multiple variables such as products, pricing, or the content of promotions
• Determine what emotions and behaviors they express about the campaign or its components
• Answer  the “why” questions that come up during the campaign

You can also see when and where most conversations are taking place and identify influential authors for focused outreach.