Social Media Insight Drives Smarter Marketing Decisions

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The social web presents the tremendous potential to produce valuable consumer, market, and competitive analysis – about your brand and also your product category. However, the volume of data—millions of posts every hour—and high levels of “noise” makes it difficult to find relevant information quickly and to transform that unstructured information into meaningful, actionable insights.

Turn social chatter into actionable insights

Applying the NetBase enterprise social intelligence platform to category analysis gives brand managers and executives a simple way to understand what’s going on — with metrics that illustrate changes to customer perceptions or competitive differentiation in a category and deeper brand attribute analysis that explains why. As a result, they can:

• Anticipate and accelerate responses to changing consumer perceptions or brand threats
• Make better decisions about product messaging, pricing, or marketing campaigns with a clear picture of the key attributes influencing customer decisions
• Innovate confidently by knowing your customers’ needs

Finally, you have a practical way to do category analysis with social data

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Using NetBase for social media category analysis means that business analysts can extract actual consumer perceptions from terabytes of social media commentary – instantly and on-demand – without investing hundreds of hours in manual work. Before NetBase, the “state-of-the-art” social media analysis took at least four weeks and cost tens of thousands of dollars; our customers have been able to get the same results in a matter of hours. What makes this possible?

• Best-practice business templates that were designed with input from the world’s best brands and agencies
• Accurate sentiment analysis computed by NetBase’s high-precision natural language processing (NLP) engine
• Instant access to more than one year of pre-analyzed social media commentary, with no need to wait for data collection
• The ability to click down on any metric drill down into all of the details