Influencer Ranking Means Knowing Who Your Advocates and Your Detractors Are

When your customers make a buying decision, they are turning to social media for guidance. A new generation of influencers—including advocates, “super fans,” and detractors—have emerged on the social web. In addition, your traditional influencers such as professional reviewers have moved to social media to spread their voices across the globe. If you want to know how these people are affecting your brand, you need to know who they are and what they are saying – as soon as they say it.

Identify influencers before their opinions go viral

You can easily find the people who matter from hundreds of millions of posts and quickly understand the content of their commentary. And then:

• Increase reach by gaining the most advantage from influencers around the globe
• Reach out to new and emerging influencers and offer service or incentives to deepen their loyalty
• Protect your brand from influential detractors

Make influencer discovery and social influence measurement smarter and more proactive

NetBase works better for advocate discovery and detractor identification because it shows you not only where the buzz is big but also which conversations are gaining momentum. And because our natural language processing (NLP) engine captures much more than sentiment analysis, you can get inside the heads of your “super fans” as well as your detractors – to understand what makes them so passionate.