Take Charge with a Social Media Command Center

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In the viral world of social media, bad news can spread in an instant. Public relations (PR) and communications teams, as well as regulatory affairs, social media teams, and even customer service, work together at the front line to guard a brand’s reputation against threats. They need an early warning system that lets them proactively find issues as they originate in social chatter and clearly understand when and how to respond before small problems turn into time-consuming, expensive crises.

NetBase makes real-time social media monitoring and social engagement smarter and more strategic

Whether you have a small cross-functional team working together ad hoc or a fully staffed social media command center, NetBase helps your risk management team act early, respond intelligently, and engage strategically. You are able to:

• Monitor a wide range of potential issues
• Cut the cost of issue containment by acting early
• Reduce negative business impact by engaging appropriately, with a full understanding of issue origination patterns and underlying issues

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Risk management that’s tailored to your needs

Risk management strategies should be unique to each business. And simple social listening that measures the level of conversation around predefined topics isn’t enough. The NetBase enterprise social intelligence platform can detect sudden changes not only to buzz volume but also to customer sentiment the instant they occur and immediately place those changes in historical context. You can drill into real-time analytics and explore issue themes to guide responses at all stages of an issue’s lifecycle. You can set triggers for action and engage intelligently with a deep understanding of the issues.

Engage more effectively

NetBase integrates with best-of-breed social engagement and social media management system (SMMS) partners, including MediaFunnel and SAP Social Customer Engagement OnDemand, to drive effective engagement when action is warranted.