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Claps and Slaps for Maps Apps: WSJ Sentiment Tracker by NetBase

This holiday season has taking our number of social engagements to a whole new level. This past weekend, we had four different destinations on the schedule, and luckily I had my trusty iPhone in hand to navigate us from one locale to the other. Long gone (and not a moment too soon) are the days where we unfold and puzzle over a real map, or even print directions out from a website. While I was taken aback by the UI of the new, recently released Google Maps app, I figured it out quickly and found it super easy. And looking [...]

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Apple Thinks Small: WSJ Sentiment Tracker by NetBase

The first time I watched one of my kids expertly navigate my iPhone, I was blown away, but now it couldn’t be a more normal sight. All of them (even the 2-year-old!) are digital natives, who not only love Apple products but use them all the time at home and at school. So, when the announcement of the iPad Mini came out last week, I couldn’t help but think that this new size is perfect for my youngest’s mini size. The October 27th installment of the Wall Street Journal Sentiment Tracker covered the response from Facebook and Twitter users to [...]

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