Last week, NetBase unveiled the 2012 Election Mood Meter, real-time dials that move every 10 seconds as the sentiment for both President and Vice President candidates changes based on  Twitter conversations. Using the Mood Meter, we have been able to track the positive and negative sentiment expressed for each candidate, particularly interesting during the Vice Presidental debate as well as the Presidential Town Hall debate. Last night’s final Presidential debate focused on foreign policy, and the conversations on Twitter delivered [...]

We are officially in the era where social media is mainstream.  And one place where this is very obvious is in the Presidential election. With Twitter handles for each candidate and hashtags for following along during debates and other critical events leading up to Election Day, understanding the social response has been an unprecedented part of this election. This week, NetBase debuted the 2012 Election Mood Meter, real-time dials that display the sentiment for each candidate, President and Vice President, [...]

Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn combined) a “colossal waste of time,” and “only good as a platform for scrap-booking,” or will its “stellar design” help it keep moving it into the #2 social site? A few interesting findings to make you sound smarter at the water-cooler: The conversation is US-centric – Over [...]