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Harbowl? More Like Social Media Super Bowl
Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo took real-time digital marketing to a new extreme, upping the expectation for “in-the-moment” marketing. My friend Jason Falls, always good [...]Read more
Brand Passion Index: iPhone Gets the Buzz, EVO Gets the Love
I’ve never been a big gadget person, and up until about a year ago, I was still taking business calls and snapping photos of my kids on a Palm Pixi (I know, I know). Then my CEO Peter told me that I simply cannot be a CMO working in social without an iPhone – and now I’m addicted, and so are my kids. IMHO, the phone does a lot of things really well – Fruit Ninja, pictures and videos to name a few – and ironically, the thing it does the least well is be a phone. However, I know [...]Read more
Blackberry’s Black Eye: WSJ Sentiment Tracker by NetBase
There is a certain element of “survival of the fittest” Darwinism when it comes to technology, and being the first to market does not necessarily guarantee long-term success. I can remember back when Palm and Blackberry were duking it out for the top position, and now look where Palm is. I used to have one of those silly Palm Pixies, until Peter, my CEO, finally made me switch to the iPhone – and honestly, I haven’t looked back once. And if the June 30th installment of the Wall Street Journal Sentiment Tracker by NetBase is any indication, Blackberry will likely [...]Read more