Last week, I was in LA for the Variety Entertainment & Technology Summit as well as Digital Hollywood to participate on panels discussing the role social media insights and strategy play for the Media & Entertainment world. With these conferences just behind us and Mother’s Day just ahead this Sunday, I thought I would combine the two for the May installment of the Brand Passion Index, so I looked at moms and entertainment! Powered by the NetBase Insight Composer, I [...]

This may show my age and only make sense to women my age, but to this day, when I think of Lancôme, I still think of Isabella Rossellini. Something about the resonance of her classic beauty still compels me to buy their products. And whenever I see Brooke Shields, I still hear “nothing gets between me and my Calvin’s” in my head. Picking the right celebrity to represent your brand can be incredibly powerful – it builds brand passion and [...]

My husband brews beer at home (we have no fewer than sixty gallons at home right now) so one of his delicious brews or a glass of California Cab are usually my libation of choice. However, when my good friend Jason Falls is in town, I’ve been known to enjoy some whiskey or bourbon on the rocks. While I’m looking forward to some green beer and green clothing in celebration of St. Patrick’s Day, it only made sense to also [...]

With Valentine’s Day right around the corner, it simply wouldn’t be right to create a Brand Passion Index this month and not look at chocolate brands. I decided to look at a spectrum of brands when it comes to these sweet confections and chose eight brands from Hershey’s and Cadbury to more high-end names like Neuhaus. The final list came down to: Hershey’s, Godiva, Ghirardelli, Ferrero Rocher, Neuhaus, Cadbury, Lindt and Dove chocolate.   The insights were interesting, especially because sometimes [...]

Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo [...]

As they do every year, the holidays got here way too quickly and this year I am turning to online shopping to get great gifts for family and friends in a fraction of the time. When I’m at a loss for what to get, food and wine always seems to be a great go-to, so I thought that this month I’d use NetBase to see what the social voice is saying about holiday shopping online. I’m a huge fan of [...]

For those of you who ate an overload of turkey in celebration of Thanksgiving this past week, you are probably sick of turkey soup, turkey pot pie, turkey sandwiches, turkey anything. And if you’ve also been in the throes of shopping (psst, check out the Holiday Mood Meter to see which retailers are delivering consumer happiness this season!), I’m sure you’re opting for easy meals not including turkey these days. So this week’s Brand Passion Index looks at a meal [...]

By this time tomorrow morning, I will be winging way to Portland for the fifth and final Explore conference, produced by Jason Falls, but you wouldn’t catch me in the air next week. Our turkey is already brining in anticipation of the Thanksgiving Holiday, and the last thing I want to do during the holidays is travel. However, so many of you will be taking off in pursuit of your own turkey, so this month’s first installment of the Brand [...]

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position [...]

Halloween is always a very fun time of year, not only in the home, but also in the office. Last year saw our first costume contest, and it’s become a Halloween tradition to look at the social media opinions, emotions on behaviors on the must-have “treat” candy brands. You can check out the results from years past here and here! And we will definitely look at social media’s take on Halloween candy this year in a few weeks, but for [...]