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Harbowl? More Like Social Media Super Bowl

Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo took real-time digital marketing to a new extreme, upping the expectation for “in-the-moment” marketing. My friend Jason Falls, always good [...]

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Brand Passion Index: Brewing Buzz for Corona

What I love about the What Women Want project is the incredible insight it gave us into the top ten things that men and women talk about wanting online…but that doesn’t always mean I have something to say (exhibit A: a nice Jewish girl talking about bacon??). So, let me say how thrilled I am that this week’s topic is beer – finally, a topic where I can relate! Beer landed at #4 on men’s top ten list, but it’s definitely #1 for my husband, who turns down commercial beer in favor of his own home-brewed creations. With a 6-tap [...]

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Super Psyched: WSJ and NetBase Track Super Bowl

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably should have been focused on rooting for the Giants yesterday, but because of the business I’m in, many of my clients and my clients’ clients were advertising yesterday – so my excitement was all about the commercials. And according to Saturday February 4th’s installment of the Wall [...]

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