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Lead Gen Technique: Conference Mining

This is one technique among a series I’m covering on conversation mining for lead generation. The debate raging out there today is whether or not social media is an effective lead gen source for B2B, and for good reason.  How many mining industry executives, for instance, tweet about needing cheaper industrial equipment?  In my opinion, not many.  But there is one time of year when B2B professionals get a bit more social, and that is at their annual conference.  Name any industry and there’s probably a management association for it where execs go to cut loose…and get social.  Exhibitors sponsor [...]

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Lead Gen Technique: Target by Unmet Need

This is one technique among a series I’m covering on conversation mining for lead generation. Here is another way to find leads who desire the benefit your product or services offers.  Think about the benefit in terms of the problem it addresses.  A gluten-free benefit’s corresponding problem is gluten or wheat allergy.  This technique is very straightforward for health products because medicine has given us well-defined terms for the diseases and ailments they cure.  For other product categories it can be more challenging to express the problem in a concise way.  You may require a phrase or a few types [...]

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Facebook Hits One Billion: WSJ Sentiment Tracker by NetBase

I didn’t join Facebook until 2008, prompted by my colleague, who was based in Italy at the time, welcoming newborn twins and posting photos. Despite being more of a middle adopter than an early one, Facebook has quickly become my primary form of mass communication with my family and friends – and with four young children, there is always something to tell our loved ones about. This past week, I was so excited to see the announcement that Facebook had just added its billionth user and the subsequent analysis featured in the Wall Street Journal Sentiment Tracker. Now, more than [...]

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