I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position [...]

It feels like I flipped the calendar to October and suddenly it’s chilly out – in a matter of moments, the temperature has dropped and the leaves are changing colors. And my kids are counting the seconds (yes, the seconds) to Halloween and the candy fest that is sure to ensue. To me, a sweet persimmon, crisp apple or chewy date is the best candy, but something tells me this isn’t a sentiment shared by most children. So, to prepare [...]

Halloween is just around the corner, which means carved pumpkins on every doorstep, fake spiders weaving spooky webs across front yards – and lots and lots of candy. In preparation for the scariest night of the year, people across the country are stocking up on bags of candy so as not to disappoint a single trick-or-treater. In the spirit of the Halloween season, we decided to put ConsumerBase to work to figure out what the world of social media has [...]