Our Natural Language Processing (NLP) understanding is almost always right. But now and then, due to nuances and complexities in the English language, the results you see may not always be. So, we added the ability to easily fix anything our NLP engine didn’t get right. If you see something wrong in a chart you can simply “Right-Click” on the Insight and make it right. In the example below, the Workbench classified “kill Osama” as a negative associated with Obama. [...]

There’s a new netnography on Dove Chocolate for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.More Posts

There’s a new netnography of Hershey’s for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.More Posts

There’s a new netnography of Ghirardelli chocolate for you to read on Netnography.com. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief Innovation Officer.More Posts

I’ve been publishing our netnographies both here on the NetBase blog and on the Netnography.com forum. Beginning now, I’m going to publish them only the Netnography.com forum and simply announce them here. I’ll always include a link you can follow to read them. So here’s where you’ll find the See’s Candies netnography, one of six netnographies we’re doing on chocolate companies. Michael Osofsky Ideas still in the works and the latest thinking on Innovation and Netnography from Michael Osofsky, NetBase Chief [...]

Toblerone chocolate is well-known for its distinctive packaging and its prism shape (triangular prism or pentahedron). For you trivia buffs, here’s a tidbit: People think the triangular shape of the Matterhorn in the Swiss Alps is what gave Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor’s sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. Positive Themes The biggest [...]

Lindt, actually Lindt & Sprüngli, is a Swiss chocolate maker founded in 1845. The company makes premium quality chocolate, offering a large selection of products in more than 100 countries around the world. Sometimes the taste of their high-cacao-content bars is a surprise for consumers, which presents them with an opportunity for education and some fun marketing. Positive Themes Consumers love Lindt’s “great flavors” and cite two dozen of them as their personal favorites. Dark chocolate, mint and white chocolate [...]

We are excited to announce a number of significant improvements to the Insight Workbench (new name for the ConsumerBase product). We improved our Likes & Dislikes insights, added domain filters to Topics, and further increased our Twitter and Facebook coverage.

Personally, I love Red Robin but wish they were easier to find. I saw a lot of them in southern California but they’re harder to find around here. Their burgers are really hot and juicy. I love the basket of fries, but a story I’m told by my grandma is that as a kid I found it very undignified and requested a plate to eat my burger and fries properly. I also love their steak fries—very “beefy.” The first Red Robin opened in Seattle [...]

I’m thinking of getting a new HDTV, so this is the first in a series of netnographies on TV brands. I currently have a Sharp Aquos and I hate that the dark colors in dark movies like Harry Potter are so dark you can’t make anything out. I may as well just listen to the sound track on CD! One leading brand I’m considering is VIZIO. It’s the first American brand in over a decade to lead in U.S. LCD [...]