Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo [...]

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably should have been focused on rooting for the Giants yesterday, but because of the business I’m in, many of my clients and my clients’ clients were advertising [...]

John Taschek of Salesforce.com cued up quite a touchdown for us this weekend on SFDC’s CloudBlog. He wrote a brilliant post about “The Real-Time Brand” which featured a  Steelers vs. Packers Brand Passion Index and comparison of high tech giants like Facebook and Twitter. And that’s when NetBase’s own #brandbowl took off. As soon as John’s post went live, another well followed social media guru (and #11for11 webinar speaker) Jason Falls, of Social Media Explorer, tweeted a suggestion to re-run [...]