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Can Big Data Boost Your Chances of Getting Your Message to Go Viral?

Tap into the right elements of what makes a video go viral – Can Big Data place you in the right position to have your message shared by millions? Web Metrics Guru, Marshall Sponder shares how you can define and implement actionable metrics for social engagement and activity that help focus your message and spark measurable reactions from your audience. • Marshall examines what exactly is the “Big Data” we’re looking at when it comes to examining the elements that catapult a message to the masses? • He’ll discuss the importance of strategic, campaign-driven outreach, instead of one-off videos that [...]

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How Twitter, Facebook and Blogs Influence Fashion Shoppers

Marketers at fashion brands, just like everyone else, have to deal with management asking if social media  really matters, whether it influences purchasing – and frankly, I wanted to validate that my instincts were correct.  So NetBase commissioned a consumer study with Edison Research of a representative sample of women over 18 years of age in the United States who have a profile on one or more social networks. The sample of 1,005 women was collected in May 2013 and is weighted to the national U.S. population of adult female social media users. And, guess what I found out? It [...]

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Trapped In The (In) Box: The 10 Things We Love And Hate About E-mail

Let’s face it. If you’re in business you have to use email. Even if you’re not in business you have to use email. Well, just about everyone who uses the internet is stuck in the inbox nowadays. People aren’t just checking and sending email – they’re talking about their email too. In fact, over a 1 year period from October 2011 to October 2012 there were nearly 14 million mentions of email in social conversations. Apparently, if you live in the UK you’re talking about this more than anyone (38% of the buzz), but Americans are gabbing about their email [...]

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Facebook Hits One Billion: WSJ Sentiment Tracker by NetBase

I didn’t join Facebook until 2008, prompted by my colleague, who was based in Italy at the time, welcoming newborn twins and posting photos. Despite being more of a middle adopter than an early one, Facebook has quickly become my primary form of mass communication with my family and friends – and with four young children, there is always something to tell our loved ones about. This past week, I was so excited to see the announcement that Facebook had just added its billionth user and the subsequent analysis featured in the Wall Street Journal Sentiment Tracker. Now, more than [...]

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Lance Armstrong and Doping: WSJ Sentiment Tracker by NetBase

Being famous, whether it’s due to movies, politics, sports or software, puts you firmly in the spotlight and your life under the microscope. Fortunately for many stars, there’s always a new controversy to replace their latest indiscretion – but what do you do when your scandal has spanned years – and shows no signs of stopping? The June 16th installment of the Wall Street Journal Sentiment Tracker looked at the Facebook and Twitter response to renewed allegations that Lance Armstrong cheated and used performance-enhancing drugs, putting his 7 Tour de France medals in jeopardy. Seems like most of the social [...]

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Defriending the United States: WSJ Sentiment Tracker by NetBase

With Facebook’s IPO finally hitting last week, everyone was tracking updates from the world’s biggest social network, including NetBase. Having been in business for only 8 years, but already surpassing 900 million active users (!!!), Facebook has changed the entire landscape of technology and business, and has been part of the reason that NetBase is even in business. Even as a historically late adopter of technology, I’ve managed to turn my Facebook profile into a great way to keep in touch with family and friends and stay up on their lives. So, with all the news about Facebook recently (GM [...]

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Hype About Hoodie-Gate: WSJ Sentiment Tracker by NetBase

Originally from the East coast, when I first arrived to the Bay Area over 20 years ago, people immediately knew I was not a native because I dressed too formally at work. Since then, the dress code in Silicon Valley has gotten progressively more casual each year and even I have mellowed out. That said, I still wear suits to important meetings and presentations. But, the culture here is such that the more senior you are, the more “right” you have to wear flip flops, ripped t-shirts and shredded shorts to work. In fact, being casual is almost a status [...]

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