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Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position from 2011 here: In this graphic, the amount of chatter about a brand is indicated by the size of the [...]

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Brand Passion Index: Cottonelle Claims the Love – Top TP Picks on Time for Tricks

Halloween is always a very fun time of year, not only in the home, but also in the office. Last year saw our first costume contest, and it’s become a Halloween tradition to look at the social media opinions, emotions on behaviors on the must-have “treat” candy brands. You can check out the results from years past here and here! And we will definitely look at social media’s take on Halloween candy this year in a few weeks, but for this week I decided to focus in on one of the top picks for tricks – hence the topic for [...]

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