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Brand Passion Index: KFC Gets Online Consumers Clucking
One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants have just never been my go-to for a quick and easy meal. However, in the sixth installment of the “What Women Want” BPI series on top chicken brands, I found that I may be the only Twitter/Facebook/social media user who doesn’t love a good fast food run for a [...]Read more
Brand Passion Index: IHOP Stacks Up the Buzz
I love pancakes for breakfast (and dinner – or as my hip kids call it, “brinner”) – but only when I make them. When weekend mornings aren’t too crazy, whipping up a batch of fresh banana-and-chocolate-chip pancakes for my kids is the perfect Sunday activity. My husband, on the other hand, loves IHOP and is a diehard fan for McDonald’s pancakes (opposites attract, right?), and I can usually guarantee that if I’m out of town, a trip to IHOP is in order. My husband’s not big on tweeting out his breakfast preferences, but as this week’s fourth installment of the [...]Read more