We are all about understanding here at NetBase: Our tool, ConsumerBase delivers reports that showcase what social media understanding is capable of unearthing. One of those reports is the Brand Passion Index, which recently inspired a flurry of emails and activity following last week’s installment, on eReaders. The BPI showed that while the iPad is clearly leading the pack when it comes to sales numbers and chatter, the Kindle has an incredibly passionate following from online communities, as evidenced by this [...]

I was an English Literature major and for years, I read a new book every two days. I can still envision the stacks of books I had to navigate around my house. These days, consumers are shunning paperbound books for their digital counterparts: eReaders, where they can download and store as many as 1500 books without batting an eye – or turning their room into a maze. By the Consumer Electronics Association’s estimate, eReaders are topping everyone’s Holiday wish list, [...]

Our first June release just went live today with the following noteworthy features. Resolving “It” There is a lot of magic happening under the hood of ConsumerBase. One such “magic trick” is to figure out what a pronoun like “it” refers to (also called anaphora resolution for those who care) and then use this information when we search for insights. In the example below you can see how ConsumerBase can identify that the iPad is “desirable”, and also know that [...]