I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything from Iron Man to Dora the Explorer to Elmo (you can make pretty much design anything on top of a cake with the combo of jelly beans and gum [...]

For as long as I can remember, my dad has been a steadfast Star Trek fan. Somehow, the fantasy gene skipped me entirely and funneled straight into my son, who shares a fervent love of all-things-Star-Wars with my husband. So, when I first heard the words “asteroid mining” and “James Cameron” used in the same sentence, I thought it was the plot to another one of his blockbusters. Turns out – it’s real life, and social media, as usual, had [...]

One of my favorite activities during the summer is watching movies with my husband and kids. Collectively, we’re not quite at the age of Edward and Bella yet so I don’t totally get the Twilight mania. This month’s Brand Passion Index shows that I’m not the only one who loves good ole animated popcorn movies. As the summer box office heats up, we used our ConsumerBase tool to surface emotions and passion levels associated with some of the biggest summer [...]