March BPI - Whiskey Brands - FeaturedImage

My husband brews beer at home (we have no fewer than sixty gallons at home right now) so one of his delicious brews or a glass of California Cab are usually my libation of choice. However, when my good friend Jason Falls is in town, I’ve been known to enjoy some whiskey or bourbon on the rocks. While I’m looking forward to some green beer and green clothing in celebration of St. Patrick’s Day, it only made sense to also [...]

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by Lisa Joy Rosner On Mar - 13 - 2013 Add Comments
NetBase Comedian BPI

Last Friday was April Fool’s Day, a day to celebrate not only my son’s fifth birthday, but also to celebrate all things hilarious.  As we were planning our next BPI, I got to thinking about comedians and who makes me laugh the hardest. There are so many funny people out there I found it hard to choose, so I pinged Jason Falls and asked my funny husband to see who they think are lighting up TV screens and viewers’ smiles [...]

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by Lisa Joy Rosner On Apr - 7 - 2011 4 Comments

I’m not much of a fast-food burger fan, but Jason Falls, of Social Media Explorer, definitely is. So, with Jason’s burger expertise and NetBase’s social media insight and analysis, we teamed up to see what online consumers are saying about their favorite guilty pleasure. Check out where your favorite burger landed on the Brand Passion Index: While I added In-n-Out to the list just out of California pride, that’s where my burger wisdom ends, so be sure to catch up [...]

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by Lisa Joy Rosner On Mar - 14 - 2011 Add Comments
BPI Graph Super Bowl Teams B&A

John Taschek of Salesforce.com cued up quite a touchdown for us this weekend on SFDC’s CloudBlog. He wrote a brilliant post about “The Real-Time Brand” which featured a  Steelers vs. Packers Brand Passion Index and comparison of high tech giants like Facebook and Twitter. And that’s when NetBase’s own #brandbowl took off. As soon as John’s post went live, another well followed social media guru (and #11for11 webinar speaker) Jason Falls, of Social Media Explorer, tweeted a suggestion to re-run [...]

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by Lisa Joy Rosner On Feb - 7 - 2011 Add Comments




Authors

  • Jens Tellefsen
    Jens Tellefsen
    VP of Product Management
  • Lisa Joy Rosner
    Lisa Joy Rosner
    Chief Marketing Officer
  • Michael Osofsky
    Michael Osofsky
    Chief Innovation Officer
  • Peter Caswell
    Peter Caswell
    Chief Executive Officer