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Brand Passion Index: Bushmills Leads in Love but Jack Daniels Baits the Buzz

My husband brews beer at home (we have no fewer than sixty gallons at home right now) so one of his delicious brews or a glass of California Cab are usually my libation of choice. However, when my good friend Jason Falls is in town, I’ve been known to enjoy some whiskey or bourbon on the rocks. While I’m looking forward to some green beer and green clothing in celebration of St. Patrick’s Day, it only made sense to also run a Brand Passion Index using NetBase and see what the social media universe had to say about these ten [...]

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