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Through Google-Colored Glasses: WSJ Sentiment Tracker by NetBase

Well, technology has surprised me yet again – Minority Report became a reality much faster than I thought possible. The splash that Google Glass made at SXSW last week is indicative of Google’s latest product taking us one step closer to new levels of personalization…and in turn, privacy concerns are intensifying as well. The March 16th installment of the Wall Street Journal Sentiment Tracker showed that social media users on Facebook and Twitter are indeed divided on this newest innovation; 59% think the technology can’t wait for the “cool” glasses, while 12% find them decidedly uncool, 26% expressed concern over [...]

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Brand Passion Index: Hormel and Oscar Mayer’s Sizzling Bacon Buzz

I’ve written blog posts over the past couple of years on many different topics, but this one, the fifth installment of the What Women Want BPI series on bacon brands, has got to be the hardest – because I have very little to say.  You see, I’ve never eaten bacon before, and have absolutely no personal experience or opinion to shed on this topic. But just because I have nothing to say, it doesn’t mean that other people are not talking about bacon in social media.  So, let’s see what both men and women are saying about number ten of [...]

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Brand Passion Index: Ford Drives the Buzz

I should preface this post with the disclaimer that I am by no means an authority on cars – for those of you that have known me for a long time, you might remember the little red  BMW 318i that I drove for 18 years and then finally traded it in for a minivan. That being said, I am still very excited to be blogging about the second installment of the “What Women Want” BPI series. We kicked things off with a focus on the #1 thing that women talk about wanting in social media, ice cream, and this time [...]

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Double Bonus: Two Weeks of WSJ Sentiment Tracker

I am just wrapping up an insanely busy week at SXSW 2012. If you haven’t already seen what NetBase has been up to, check out our infographic on Mashable here, our exclusive  analysis on the social media chatter at the show for AdWeek, and further commentary on our infographic research and our new product offerings on InformationWeek. Whew! What a week! Consider this my humble apology for only now getting to blogging about the past two Wall Street Journal Sentiment Tracker topics.  So – without any further delay, let’s get to the Sentiment Trackers: It’s been said before (and I’m [...]

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