Publix, a privately-held company operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into a Fortune 500 company with more than 1,000 stores and is one of the fastest growing employee-owned companies in the United States. Publix has 1,033 supermarkets, more than 146,000 employees, and 2009 retail sales of $24.3 billion. The company’s tagline is “Where Shopping is a Pleasure.” Positive Themes “Let them [...]

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by Michael Osofsky On Jan - 6 - 2011 1 Comment

Tupperware is such a well-known brand name that I use it as a generic name for its category, like aspirin, cellophane, elevator, and others. (Even though I’m sure Tupperware wouldn’t like that. And it’s not on the unofficial list of protected trademarks frequently used as generic terms.) This is how the company describes itself: “After 60 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs [...]

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by Michael Osofsky On Dec - 21 - 2010 Add Comments




Authors

  • Jens Tellefsen
    Jens Tellefsen
    VP of Product Management
  • Lisa Joy Rosner
    Lisa Joy Rosner
    Chief Marketing Officer
  • Michael Osofsky
    Michael Osofsky
    Chief Innovation Officer
  • Peter Caswell
    Peter Caswell
    Chief Executive Officer