I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position [...]

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot chocolate lava cake made with Ghirardelli dark chocolate. And apparently, I’m not the only female (pregnant or otherwise) who loves a little chocolate every now and [...]

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably should have been focused on rooting for the Giants yesterday, but because of the business I’m in, many of my clients and my clients’ clients were advertising [...]

It feels like I flipped the calendar to October and suddenly it’s chilly out – in a matter of moments, the temperature has dropped and the leaves are changing colors. And my kids are counting the seconds (yes, the seconds) to Halloween and the candy fest that is sure to ensue. To me, a sweet persimmon, crisp apple or chewy date is the best candy, but something tells me this isn’t a sentiment shared by most children. So, to prepare [...]