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Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position from 2011 here: In this graphic, the amount of chatter about a brand is indicated by the size of the [...]

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Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot chocolate lava cake made with Ghirardelli dark chocolate. And apparently, I’m not the only female (pregnant or otherwise) who loves a little chocolate every now and then – the sweet treat was #4 on our top ten list of What Women Want. It didn’t end up [...]

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Super Psyched: WSJ and NetBase Track Super Bowl

I’ve never been too big on football, but I happen to be married to a diehard fan and have two nephews who think the Patriots walk on water, so there was no question that the Super Bowl was going to be on in my house this weekend. Originally from New Jersey, I probably should have been focused on rooting for the Giants yesterday, but because of the business I’m in, many of my clients and my clients’ clients were advertising yesterday – so my excitement was all about the commercials. And according to Saturday February 4th’s installment of the Wall [...]

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