Last week, I was in LA for the Variety Entertainment & Technology Summit as well as Digital Hollywood to participate on panels discussing the role social media insights and strategy play for the Media & Entertainment world. With these conferences just behind us and Mother’s Day just ahead this Sunday, I thought I would combine the two for the May installment of the Brand Passion Index, so I looked at moms and entertainment! Powered by the NetBase Insight Composer, I [...]

As promised in last month’s blog post on Fall TV Premieres, I re-ran the data on five of the most anticipated premieres of the Fall season: Modern Family, Glee, Gossip Girl, The Office, and Two and a Half Men. I was eager to see what would happen in the first month after these premieres, especially with all of the controversy over Two and a Half Men’s latest cast addition (who seems to be relying on how great he looks semi-naked) [...]

Welcome back to work! I hope everyone enjoyed a fun and relaxing Labor Day weekend – I love a holiday weekend and that extra day off, but there is always something bittersweet about this one in particular: it means summer is officially over. I guess though, for many of you out there, if there’s any consolation, it could be found in the excitement of watching Fall’s hottest TV premieres.   I know I mention this a lot – I don’t have [...]