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Brand Passion Index: Dancing with the Stars Crushes the Competition

The Fall season always brings so many new changes – the back-to-school shopping scramble, the beginnings of a chill in the air, and the premiere of new TV seasons. With so many shows coming back to the air with fresh storylines, it only made sense to base our September Brand Passion Index off of the social media reaction to Fall TV. I decided to focus on these seven shows, across a bunch of different networks: American Idol (FOX), Dancing with the Stars(ABC), Homeland (SHO), Modern Family (ABC), NCIS (CBS), New Girl (FOX) and The Voice (NBC). In the graphic above, [...]

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Brand Passion Index: Viewers Love to Hate the Villainous Moms of TV

Last week, I was in LA for the Variety Entertainment & Technology Summit as well as Digital Hollywood to participate on panels discussing the role social media insights and strategy play for the Media & Entertainment world. With these conferences just behind us and Mother’s Day just ahead this Sunday, I thought I would combine the two for the May installment of the Brand Passion Index, so I looked at moms and entertainment! Powered by the NetBase Insight Composer, I pulled metrics for the following mothers on popular television shows: Gloria Pritchett of Modern Family (ABC), Claire Dunphy of Modern [...]

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