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Harbowl? More Like Social Media Super Bowl

Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo took real-time digital marketing to a new extreme, upping the expectation for “in-the-moment” marketing. My friend Jason Falls, always good [...]

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Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position from 2011 here: In this graphic, the amount of chatter about a brand is indicated by the size of the [...]

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Brand Passion Index: Cookie Lovers Swoon for Subway

I’ve said it before and I’ll say it again – I just don’t have much of a sweet tooth and I consistently opt for savory treats over sweets any day. So, when this week’s Brand Passion Index installment of the What Women Want series focused on cookies, I decided to rely more on the insights from my own family (four young children and a husband who have sweet teeth they can’t resist) and from the social media world, or as I like to call it, the world’s biggest focus group. Cookies made it to #6 on the women’s list and [...]

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