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Brand Passion Index: Candy Corn Steals the Buzz

I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position from 2011 here: In this graphic, the amount of chatter about a brand is indicated by the size of the [...]

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Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot chocolate lava cake made with Ghirardelli dark chocolate. And apparently, I’m not the only female (pregnant or otherwise) who loves a little chocolate every now and then – the sweet treat was #4 on our top ten list of What Women Want. It didn’t end up [...]

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