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Fried and Dried Nationwide: WSJ Sentiment Tracker by NetBase

I remember being young and hearing about global warming and the impact it would one day have, but I never dreamed that we would see its effects in my lifetime. This summer, it seems like the topic of conversation is always the heat or the extreme weather. I live in a town whose tagline is “Climate best by government test”, and so far, while it has been warm (mind you, I hate the cold – and Nicky on my team hates it even more), it has not yet been unbearable. Then again, those living in my hometown in New Jersey [...]

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Kodak Kaput: WSJ Sentiment Tracker by NetBase

I’ve always been a snap-happy person. However, despite a serious dedication to capturing every moment and hoarding my pictures, I’m actually a late adopter of technology. I was the last of my friends to go from analog to digital, but now that I’ve made the switch, my Kodak camera tends to sit on the shelf in favor of my iPhone (note I was also one of the last people on earth to finally get a smart phone), which is now my go-to for capturing memories. While I love the convenience of my iPhone, nothing compares to the quality of good [...]

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Happy New Year: WSJ Sentiment Tracker by NetBase

Happy New Year! While my head is still spinning from a very busy end of 2011, I am thrilled to welcome the New Year and see what this one has in store for us. And it seems that the December 31st installment of the Wall Street Journal Sentiment Tracker wondered the same about 2012 – so turned to social media to see what Facebook and Twitter users were saying about the ball dropping this year. Powered by NetBase, the research found that an overwhelming 70% of the conversation reflected hope for a great New Year – but what I found [...]

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