John Taschek of Salesforce.com cued up quite a touchdown for us this weekend on SFDC’s CloudBlog. He wrote a brilliant post about “The Real-Time Brand” which featured a  Steelers vs. Packers Brand Passion Index and comparison of high tech giants like Facebook and Twitter. And that’s when NetBase’s own #brandbowl took off. As soon as John’s post went live, another well followed social media guru (and #11for11 webinar speaker) Jason Falls, of Social Media Explorer, tweeted a suggestion to re-run [...]

Halloween is just around the corner, which means carved pumpkins on every doorstep, fake spiders weaving spooky webs across front yards – and lots and lots of candy. In preparation for the scariest night of the year, people across the country are stocking up on bags of candy so as not to disappoint a single trick-or-treater. In the spirit of the Halloween season, we decided to put ConsumerBase to work to figure out what the world of social media has [...]