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Can Big Data Boost Your Chances of Getting Your Message to Go Viral?
Tap into the right elements of what makes a video go viral – Can Big Data place you in the right position to have your message shared by millions? Web Metrics Guru, Marshall Sponder shares how you can define and implement actionable metrics for social engagement and activity that help focus your message and spark measurable reactions from your audience. • Marshall examines what exactly is the “Big Data” we’re looking at when it comes to examining the elements that catapult a message to the masses? • He’ll discuss the importance of strategic, campaign-driven outreach, instead of one-off videos that [...]Read more
Social Listening and Big Brother: A Consumer Study
Working for NetBase, a social intelligence company that helps the largest brands and agencies in the world understand what consumers are saying about them, I started wondering about Big Brother: Do consumers know we’re listening, and do they care? To answer that, we joined forces with our partner J.D. Power and Associates and surveyed 1,062 consumers across demographics—Millennials to Boomers—and asked them a series of questions. Survey Results Here are key findings from the survey, presented in an infographic: 32% of consumers have no idea brands are listening. They’re talking about companies to their friends, and their feedback is 100% [...]Read more
Lead Gen Technique: Give ‘em What They Want
This is one technique among a series I’m covering on conversation mining for lead generation. Set up a topic in NetBase on your brand and then filter the posts down to just those that express “want” or “need” behavior for your brand. Turn on the firehose, sort by the desired time period, slice and dice by geo/gender/etc. Now you’ve got a rich source of precisely targeted leads. Thinking about your own business, what behavior would you pinpoint about your brand? For many brands, consumers will simply say they “want” or “need” it. But if your product is a consumable item [...]Read more
The Ten Things We Fear (And Love) About BYOD
Two years ago, BYOD was just another acronym jockeying for acceptance by the technorati. Today, BYOD is a full-on phenomenon, the dominant way by which tablets like the iPad and Android smartphones like the Samsung Galaxy S are entering companies. This is happening in plain view, and with the full approval, of IT managers and CIOs. Take Cisco Systems, where employees use more than 50,000 mobile devices, all of their own choosing. Or Safeguard Properties, which is encouraging its 8,000 freelance home inspectors to arm themselves with iOS and Android devices. Or my employer, SAP, which has adopted Genius Bars [...]Read more
Philz Coffee Netnography
The positioning for Philz Coffee is all about hand-made, gourmet, and custom. The Philz site says, “If you are serious about coffee, we recommend you immediately fly down to Philz Coffee and try a cup of one of the 20 handmade coffees that are on the menu or get some Philz coffee shipped over to you. … Ask Phil how many times people have come directly from the airport just to taste his coffee.” OK, but there are only seven retail locations for Philz— compared to 17,000 for Starbucks—so if you want to try Philz at one of their coffeehouses, [...]Read more
What’s the Best Online Backup Service?
In the past, when you had an important purchase decision to make, you might have asked a friend or two for their opinion. Now, with the advent of social media, you can turn to a quarter million people and get their opinion in the blink of an eye—as long as you have sophisticated tools like NetBase’s to automatically analyze all that chatter so quickly. Here’s a personal example: When I bought my daughter a laptop a few months ago, I realized I should also sign up for a good online backup service. Since I’m not an IT wonk myself, I [...]Read more
How to Track Comments on YouTube Videos
Do you use YouTube videos to promote your product? If so, how do you track what people are saying about them? You could search on the URL of a video, but typically the URL gets shortened when used in a tweet. And it might get shortened a different way for each tweet, so simply searching on the URL doesn’t work. But here’s what does work: Put a unique hashtag in the title of your video—like #BASSMOB in this example. Then, to see what people are saying about that video, you can set up a topic in the Insight Workbench with the hashtag #BASSMOB. [...]Read more
Starbucks wants to be “a beacon for coffee lovers everywhere,” but they also want to be purveyors of “everything else that goes with a full and rewarding coffeehouse experience.” The question is, Does devoting time and energy to being “so much more than what we brew” take away focus and resources that could instead be spent on providing the best possible coffee? About Starbucks Since 1971, Starbucks Coffee Company, according to its website, has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, the company sells more than 30 coffee blends at 17,000 retail [...]Read more