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Harbowl? More Like Social Media Super Bowl

Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo took real-time digital marketing to a new extreme, upping the expectation for “in-the-moment” marketing. My friend Jason Falls, always good [...]

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