Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first and foremost, Twitter topped over 24 million tweets, surpassing the Twitter activity during the November re-election of President Obama. Oreo [...]

Today is Cinco de Mayo, a day to commemorate a huge victory for the Mexican army against the French in the 19th century and a day to celebrate Mexican heritage and pride. However, it is also a great day (or excuse) to indulge in burritos, tequila, chips and of course – my favorite – guacamole. If you and your coworkers are anything like the NetBase team, I am sure many will be heading out for a Mexican food and drinks [...]

I really enjoyed the ARF Re:think Summit conference in New York City, where part of the excitement was their 75th anniversary celebration. At last year’s Re:think Summit, we launched our Insight Workbench tool, and this year we were thrilled to launch the newest member of our product family, the Insight Scorecard. The Scorecard is our popular Brand-Passion-Index-turned-product, delivering 3 key brand metrics: social media buzz, net sentiment and passion intensity, benchmarked against your competition, trended over time and along with key conversation drivers. [...]