I can’t quite believe it, but this week marks the 3rd annual Halloween Candy Brand Passion Index – something I am very excited about, because it has always been my favorite. I’m always interested to see where candy corn is positioned, and this year was really a surprise. In last year’s Index, candy corn generated less than 1% of the overall chatter, and had a Passion Intensity of 48 and a Net Sentiment of 52. Check out its less-than-impressive position [...]

It feels like I flipped the calendar to October and suddenly it’s chilly out – in a matter of moments, the temperature has dropped and the leaves are changing colors. And my kids are counting the seconds (yes, the seconds) to Halloween and the candy fest that is sure to ensue. To me, a sweet persimmon, crisp apple or chewy date is the best candy, but something tells me this isn’t a sentiment shared by most children. So, to prepare [...]