Our partner J.D. Power & Associates recently published their 2013 Social Media Benchmark Study of consumer perception toward companies and their use of social media.  J.D. Power surveyed two kinds of social interactions—digital marketing and customer service. To build on their findings, I took a look at this same question but through a different lens.  At NetBase we are currently in beta testing with our Digital Channel Intelligence solution for Twitter.  Customers had been asking for a way to measure their effectiveness [...]

Let’s face it. If you’re in business you have to use email. Even if you’re not in business you have to use email. Well, just about everyone who uses the internet is stuck in the inbox nowadays. People aren’t just checking and sending email – they’re talking about their email too. In fact, over a 1 year period from October 2011 to October 2012 there were nearly 14 million mentions of email in social conversations. Apparently, if you live in [...]

Being famous, whether it’s due to movies, politics, sports or software, puts you firmly in the spotlight and your life under the microscope. Fortunately for many stars, there’s always a new controversy to replace their latest indiscretion – but what do you do when your scandal has spanned years – and shows no signs of stopping? The June 16th installment of the Wall Street Journal Sentiment Tracker looked at the Facebook and Twitter response to renewed allegations that Lance Armstrong [...]

Last week, I had the pleasure of meeting with Rachael King, an extraordinary journalist from Bloomberg BusinessWeek, who has been working on a story on sentiment analysis. Thanks to Seth Grimes of Alta Plana, Rachael and I got the chance to sit down and talk about everything from NetBase to diapers, beer, and iPads. Being the roving reporter that she is, Rachael asked for a custom Brand Passion Index on the big tech companies about which Bloomberg routinely writes. Our [...]