In the midst of the crazy holiday shopping season, we are excited to introduce the Holiday Shopping Mood Meter, a dynamic analysis that measures the feelings expressed by online shoppers about these ten popular shopping locations: Walmart, Target, Best Buy, Macy’s, Amazon, Old Navy, The Home Depot, Sears, Toys R Us, and Kohl’s. Updated hourly, it measures the Net Sentiment of buzz about these retailers. Black Friday and Cyber Monday provided the Mood Meter with a lot of brand chatter [...]

I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything from Iron Man to Dora the Explorer to Elmo (you can make pretty much design anything on top of a cake with the combo of jelly beans and gum [...]

One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants have just never been my go-to for a quick and easy meal. However, in the sixth installment of the “What Women Want” BPI series on top chicken brands, I [...]

It’s almost the end of the summer, and as school buses gear up for their routes, moms, dads and kids are gearing up for school to start again. And for retailers across the country, that can mean only one thing: back-to-school shopping. To find out where consumers are doing their shopping–and who they’re talking about–we used our ConsumerBase tool to surface opinions, emotions and behaviors being expressed in the social media universe.  This month’s Brand Passion Index takes a look [...]

Our internal documentation expert, Matthew Lindgren, recently produced an in-depth PowerPoint to summarize the results of a netnography on consumers’ perception of diaper shopping at Walmart.