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Brand Passion Index: Wendy’s Brings Home the Buzz on Bacon

For those of you who ate an overload of turkey in celebration of Thanksgiving this past week, you are probably sick of turkey soup, turkey pot pie, turkey sandwiches, turkey anything. And if you’ve also been in the throes of shopping (psst, check out the Holiday Mood Meter to see which retailers are delivering consumer happiness this season!), I’m sure you’re opting for easy meals not including turkey these days. So this week’s Brand Passion Index looks at a meal that is equal parts easy, comforting and delicious: burgers! We looked at these burger brands: Big Mac (McDonald’s), Whopper (Burger [...]

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Brand Passion Index: KFC Gets Online Consumers Clucking

One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants have just never been my go-to for a quick and easy meal. However, in the sixth installment of the “What Women Want” BPI series on top chicken brands, I found that I may be the only Twitter/Facebook/social media user who doesn’t love a good fast food run for a [...]

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