For those of you who ate an overload of turkey in celebration of Thanksgiving this past week, you are probably sick of turkey soup, turkey pot pie, turkey sandwiches, turkey anything. And if you’ve also been in the throes of shopping (psst, check out the Holiday Mood Meter to see which retailers are delivering consumer happiness this season!), I’m sure you’re opting for easy meals not including turkey these days. So this week’s Brand Passion Index looks at a meal [...]

One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my blog post a couple of weeks ago on pancakes, fast food restaurants have just never been my go-to for a quick and easy meal. However, in the sixth installment of the “What Women Want” BPI series on top chicken brands, I [...]

I’m not much of a fast-food burger fan, but Jason Falls, of Social Media Explorer, definitely is. So, with Jason’s burger expertise and NetBase’s social media insight and analysis, we teamed up to see what online consumers are saying about their favorite guilty pleasure. Check out where your favorite burger landed on the Brand Passion Index: While I added In-n-Out to the list just out of California pride, that’s where my burger wisdom ends, so be sure to catch up [...]