Tupperware is such a well-known brand name that I use it as a generic name for its category, like aspirin, cellophane, elevator, and others. (Even though I’m sure Tupperware wouldn’t like that. And it’s not on the unofficial list of protected trademarks frequently used as generic terms.) This is how the company describes itself: “After 60 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs [...]

More and more companies today are looking at the sentiment consumers are voicing about their brands in online forums, blogs, microblogs, etc.  There’s good reason for this as it has been shown that positive and negative word of mouth correlates with growth.  “Answering The Ultimate Question” is a book I’ve been reading recently makes a strong case for the positive word of mouth as a leading indicator for revenue growth.  What that means is a brand manager should be able [...]